Chris Anderson, Editor-in-Chief of Wired, says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto at ChangeThis to find out how unlimited shelf space and personalization can revolutionize your business.

It is a really interesting document that shows how new ways of doing business (Amazon, Itune etc) makes it possible to sell also more odd things that never hit even the top 10.000 in sales but still are profitable.