Forty Plus Two

Your Business Card Says a Lot About You – How Does Yours Rate? is a useful page. There are ten criteria to help you rate your own (as well as others) business card and see how the card score.

The ten criteria are:

• The weight of the card stock feels substantial and isn’t flimsy.
• The company name or logo is clear and easy to read and is the largest item on the card.
• The logo is unique and doesn’t look like it came from the clip art of a desktop publishing program.
• The font size and style make the information easy to read.
• The person’s name is the second most prominent item on the card.
• There’s a telephone number, fax number, e-mail address and Web site – all clearly marked.
• If the card is in color, there isn’t an overuse of colors and there’s a sense of a company color scheme.
• The back of the card is used for additional information.
• The card is well designed and professional in appearance.
• There isn’t an overload of copy and there’s some white (empty) space.

Score two points for each of the criteria above. If a card meets only part of a criterion, give it one point.

Update July 23, 2007.
Jason Alba has an interesting post about the Virtual Business Card titled I’m Bigger Than My Business Card. It is about using the web for additional information since a business card is limited in size.