I read it at doshdosh, Google Buys Feedburner for $100 Million. Read more at TechCrunch, $100 Million Payday For Feedburner - This Deal Is Confirmed.

Google is on the go, adding FeedBurner to its “empire”. I wonder what Microsoft and Yahoo will do to match this?

I also wonder what it will mean from a readers point of view. Those delivering the feeds want to add ads but do we as readers want ads in the feeds too?