I would not classify myself as an exceptional blogger but I am learning. Skellie has posted about the 101 Essential Blogging Skills. It is a very useful list, lots of links to additional information. This is the kind of post worth returning to over and over. Skellie writes:
101 essential skills for any blogger, gleaned from more than seven years of observation, as well as my own experiences. I feel confident in stating that a blogger who developed all of these skills would be a formidable force indeed. Where possible, I’ve linked to an article I feel will help you develop that skill, either here at Skelliewag or elsewhere.
DailyBlogTips has a post about the 10 Principles of Successful Business Blogging. The post starts like this:
Great business blogging can add value to your business, create loyal customers and build trust in potential clients. On the other hand, bad business blogging, or inconsistent business blogging, can have a negative impact on your brand. Keeping the points below in mind should help ensure your business blog is working effectively to draw clients in, not push them away.
Matt Huggins has posted about 55 Essential Articles Every Serious Blogger Should Read.
Leo Babauta has written about 12 Ways to Keep Your Posting Going Forever over at NorthxEast, one of my favourite blogs.