I have blogged about The Medici Effect which is a great book. Now the book is available as a free download at The Medici Effect website. In the associated blog it says:
On The The Pirate’s Dilemma blog Matt Mason describes how best-selling author Paolo Coelho boosted sales in Russia by uploading a pirate copy of his book The Alchemist. Frans Johansson read the post and was inspired! Therefore you can now get a free download of The Medici Effect from the website. It is a pirate idea but it is not a pirate edition – Johansson’s publisher agreed that the timing was right for this unorthodox experiment. After all – The Medici Effect is all about doing things in new ways…Enjoy!
I prefer the paper version, easy to make notes, but you can check out the e-book version first.
