Forty Plus Two
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Monthly Archives: June 2008

Using WordPress as a business directory

I use hosted WordPress for my blogs and also as a CMS for my coaching business at Key Coaching. When using WordPress as a CMS (content management system) the emphasis is on using pages, not blog posts.
Since I find WordPress easy to work with and also tweak themes myself I wanted to use Wordpress for [...]

A Practical Guide to Earning Six Figures

Skellie is a solid writer with great content, over at AnyWired she has created a series of posts titled A Practical Guide to Earning Six Figures.
The first post is Changing Your Mind and I love the post intro:
How to have the freedom and flexibility to live the life you want.
This first post covers ‘Deconstructing six [...]

The five easy pieces of marketing

Seth Godin has a really interesting post about Five easy pieces:
Never mind the “P”s. Marketing has five elements: Data, Stories, Products (services), Interactions and Connection.
The “P”s are the standard four P’s (Product, Pricing, Promotion and Place) of marketing.
Seth Godin has created a new approach, five easy pieces, and describes how they work together. Data and [...]

Are you an entrepreneur or a freelancer?

Bootstrapping means starting a business without external investors or debt finance. Seth Godin has written a book about this. Over at ChangeThis is a version available as ebook, The Bootstrapper’s Bible. I have re-read my copy and in the book is a great explanation of entrepreneur and freelancer.
A freelancer sells her talents. While she may [...]

Link Medley - business

Chris Garrett writes about Attracting Customers Without Selling and Overcoming Sales Objections the Easy Way.
Freelance Folders writes about 5 Kick-Ass Tips To Build A Strong Rapport With Your Clients

Link Medley

DailyWritingTips has a post about What is Creative Writing?.
Another great post at DailyWritingTips is Five Ways to Write Faster.
Whether you need to clear a backlog of emails, write an important document at work, finish a short story, or do your homework, spending hours staring at a blank screen and struggling to come up with words [...]

Meditation and intuition as business tools

In the book Do Less, Achieve More is mentioned that Harvard and INSEAD see meditation and intuition as the business tools of the future. A search using Google showed just one source apart from quotes from the book. In a newsletter from International Coach Federation - New York City Chapter it says as introduction to [...]

SEO from a layman perspective

I must confess that I thought SEO, search engine optimization, was something consultants sold to the big guys and not for small blogs like mine.
More for the sake of it I did install the All in One SEO Pack in WordPress, put in on automatic (the plugin autocreates SEO keywords and excerpt) and forgot about [...]

Protecting email addresses

When creating my new coach directory, CoachGuiden (in Swedish only), I wanted to protect the email addresses from those that harvest for spam purposes.
I found CryptX, author page at CryptX (in German), which works very well.
See more in my list of WordPress plugins.

Why do we resist it?

Jonathan Mead has a very interesting post over at PickTheBrain about Why Do We Avoid Doing What We Love?.
If we know what makes us feel alive, why do we resist it? Why do we avoid doing what we love to do?
There are some important lessons in here:
Failure is fundamental to the creative process. If you [...]

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