There is an interesting e-book over at ChangeThis, I Am The Walrus: Lessons In Personal Branding from The Beatles. The e-book is built around a Beatles record, giving lessons in personal branding along the way.

The authors post about the e-book at their blog, ChangeThis Manifesto “I Am The Walrus” Released!.

The possibility of finding and spreading remarkable ideas, creating great things, and sharing them with others represents a wealth of opportunity (largely untapped). We hope that reading our manifesto helps you figure out your brand; that it encourages you to take some risks and be extraordinary. It’s easy to stay put and avoid change, but when you look back will you wish you’d said yes to do something different? We chose to say yes and we are doing something different…with a little help from our friends.

There is a series of “I Me Mine” that continue the process from the e-book.