What are they buying? – Forty Plus Two

What are they buying?

I saw this on Twitter yesterday, a condensed lesson in business.

People are not buying what you are selling.
They are buying the result of what you are selling.

This entry was written by Bengt, posted on June 24, 2009 at 8:10 am, filed under MovedToBengtsNotes and tagged Business, Marketing. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.