Forty Plus Two » Facebook

Facebook and new terms of service

bengt — Mon, 16 Feb 2009 17:36:07 +0000

There are heated discussions about Facebook and their new terms of service (TOS). But not much has changed between the old and new versions. In Facebook owns your content. All of it. Forever. you can compare the old and new terms of service. Even the old terms of service gave Facebook the license to use your data any way they see fit. The major change is that the new terms of service gives Facebook the right to continue to use your data there even if you leave Facebook.

The word own is not correct, the FB TOS gives them “an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license”. It also limits their use to “in connection with the Facebook Service or the promotion thereof.”

Chris Brogan brings up what we all should consider, Wake Up to How You Share on the Web.

If you’re freaked out by Facebook, go back and take a serious look at ALL the places you’re using on the web and ask yourself what the impact of them owning your stuff really is. It’s not what you think. It’s either worse or a non-issue, depending on how you see things.

In other words, do not join if you do not like the terms. Or at least be careful about what you store in their system.

Update February 8, 2009.
Mashable reports this: Breaking: Facebook Reverts to Previous Terms of Service. There is quote from the Facebook blog, CEO Mark Zuckerberg says:

Going forward, we’ve decided to take a new approach towards developing our terms. We concluded that returning to our previous terms was the right thing for now. As I said yesterday, we think that a lot of the language in our terms is overly formal and protective so we don’t plan to leave it there for long.

When logging in to Facebook today, this text showed up:

A couple of weeks ago, we posted an update to our Terms of Use that we hoped would clarify some parts of it for our users. Over the past couple of days, we have received a lot of questions and comments about these updated terms and what they mean for people and their information. Because of the feedback we received, we have decided to return to our previous Terms of Use while we resolve the issues that people have raised.

Still – read Chris Brogan’s post above and consider how you handle your information on the internet.

A Teleseminar on Facebook, LinkedIn and personal branding

bengt — Sun, 16 Mar 2008 16:44:32 +0000

Jason Alba of JibberJobber shares A Teleseminar Recording on Facebook, LinkedIn and personal branding. You can listen to William Arruda interview Jason Alba about “Eight Ways to Enhance Your Personal Brand on LinkedIn and Facebook”.

I’m on Facebook — Now What???

bengt — Tue, 05 Feb 2008 21:09:02 +0000

Jason Alba, author of I’m On LinkedIn – Now What???, teamed up with Jesse Stay to write I’m on Facebook — Now What???

The book summary says:

Facebook is one of the hottest websites in today’s world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.

The tag line of the book says “How to get personal, business and professional value from Facebook”. In my opinion the book is really useful and helps you get a grip on what to do and what not to do. The chapters cover topics such as:

Getting started (navigating Facebook)
Getting involved (connecting, groups)
Facebook Applications
Privacy (an important issue)
Your Facebook strategy (for you and your company)
Facebook for Business
Facebook No-No’s

A really useful feature of the book is that each chapter ends with a list of action items.

The book of course has a fan page at Facebook and there is a blog behind the book.

I recommend the book, you can buy the book from the publisher.