I saw this on Twitter yesterday, a condensed lesson in business.
People are not buying what you are selling.
They are buying the result of what you are selling.
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Speaker
Tag Archives: Marketing
What are they buying?
June 24, 2009 – 8:10 am
Leo Babauta writes about the Tao of Marketing
February 21, 2009 – 9:08 am
Over at Micro Persuasion is an interesting guest post, Leo Babauta on the Tao of Marketing. Leao writes about his own marketing experiences connected to his site Zen Habits and his book The Power of Less. He writes about th eold way of marketing before getting into the new way.
Marketers must adopt an entirely new [...]
I Am The Walrus: Lessons In Personal Branding
October 9, 2008 – 7:58 am
There is an interesting e-book over at ChangeThis, I Am The Walrus: Lessons In Personal Branding from The Beatles. The e-book is built around a Beatles record, giving lessons in personal branding along the way.
The authors post about the e-book at their blog, ChangeThis Manifesto “I Am The Walrus” Released!.
The possibility of finding and spreading [...]
The five easy pieces of marketing
June 26, 2008 – 5:32 pm
Seth Godin has a really interesting post about Five easy pieces:
Never mind the “P”s. Marketing has five elements: Data, Stories, Products (services), Interactions and Connection.
The “P”s are the standard four P’s (Product, Pricing, Promotion and Place) of marketing.
Seth Godin has created a new approach, five easy pieces, and describes how they work together. Data and [...]
SEO from a layman perspective
June 20, 2008 – 8:07 am
I must confess that I thought SEO, search engine optimization, was something consultants sold to the big guys and not for small blogs like mine.
More for the sake of it I did install the All in One SEO Pack in WordPress, put in on automatic (the plugin autocreates SEO keywords and excerpt) and forgot about [...]
WordPress and SEO
June 16, 2008 – 7:24 am
I came across a great article about WordPress and SEO, search engine optimization. The article is WordPress SEO – Definitive Guide To High Rankings For Your Blog and includes eight sections about different things to consider in order to make your WordPress site as visible as possible. Save a link to the article since it [...]
How to become a better networker
June 12, 2008 – 7:24 am
Networking is valuable but not always easy. Here are some links that can help you improve and sharpen your skills.
Over at TheChangeBlog is a great post about How to Sharpen Your Networking Skills.
Jonathan Mead has 10 Tips for Effective Networking.
wakeuplater writes about 5 Mindsets to Reshape Your Networking. I like this part:
Instead of fitting [...]
How Word-of-Mouse Spreads Your Ideas for Free
April 10, 2008 – 11:57 am
Over at ChangeThis is a free eBook about The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free.
For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity [...]
The Ultimate Customer Voice Survey
April 4, 2008 – 6:12 pm
I recently came across Free Starbucks Wi-Fi & The Ultimate Customer Voice Survey. Starbucks has created My Starbucks Idea as a way to get ideas and feedback from their customers.
Help shape the future of Starbucks—with your ideas
You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary [...]
Take care of your reputation
February 23, 2008 – 11:27 am
I got this quote in one of my Daily Forwards Step:
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffett (Investment Entrepreneur)
What will YOU do differently?
