Archive for the 'Marketing' Tag

Seth Godin has a really interesting post about Five easy pieces:
Never mind the “P”s. Marketing has five elements: Data, Stories, Products (services), Interactions and Connection.
The “P”s are the standard four P’s (Product, Pricing, Promotion and Place) of marketing.
Seth Godin has created a new approach, five easy pieces, and describes how they work together. Data and [...]

I must confess that I thought SEO, search engine optimization, was something consultants sold to the big guys and not for small blogs like mine.
More for the sake of it I did install the All in One SEO Pack in WordPress, put in on automatic (the plugin autocreates SEO keywords and excerpt) and forgot about [...]

I came across a great article about WordPress and SEO, search engine optimization. The article is WordPress SEO - Definitive Guide To High Rankings For Your Blog and includes eight sections about different things to consider in order to make your WordPress site as visible as possible. Save a link to the article since it [...]

Networking is valuable but not always easy. Here are some links that can help you improve and sharpen your skills.
Over at TheChangeBlog is a great post about How to Sharpen Your Networking Skills.
Jonathan Mead has 10 Tips for Effective Networking.
wakeuplater writes about 5 Mindsets to Reshape Your Networking. I like this part:
Instead of fitting [...]

Over at ChangeThis is a free eBook about The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free.
For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity [...]

I recently came across Free Starbucks Wi-Fi & The Ultimate Customer Voice Survey. Starbucks has created My Starbucks Idea as a way to get ideas and feedback from their customers.
Help shape the future of Starbucks—with your ideas
You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary [...]

I got this quote in one of my Daily Forwards Step:
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffett (Investment Entrepreneur)
What will YOU do differently?

Jason Alba has posted Company Year-end Letter (or, Here’s Your Pink Slip). Well written and good advice, here is part of the final statement:
There’s no better time to think about Me, Inc. Sit down, strategize, pull your board together (close family, mentors, etc.), and figure out what you are going to do in 2008 to [...]

Seth Godin has published a free e-book titled ‘Money for nothing (and your clicks for free)’. Quotes from his post:
There’s an enormous amount of superstition about what makes some pages rank high while others languish. When you look at the actual figures, though, much of that fades away.
It turns out that the new playing field [...]

Success from the Nest has a post about “When is it okay to work for free…?”. It is about setting up your own rules for when it is OK to work for free.
Remember it’s up to you to determine your value. How you approach your work is going to set the standard for the work [...]

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