Tag Archives: Marketing

There’s no better time to think about Me, Inc

Jason Alba has posted Company Year-end Letter (or, Here’s Your Pink Slip). Well written and good advice, here is part of the final statement:
There’s no better time to think about Me, Inc. Sit down, strategize, pull your board together (close family, mentors, etc.), and figure out what you are going to do in 2008 to [...]

Money for nothing

Seth Godin has published a free e-book titled ‘Money for nothing (and your clicks for free)’. Quotes from his post:
There’s an enormous amount of superstition about what makes some pages rank high while others languish. When you look at the actual figures, though, much of that fades away.
It turns out that the new playing field [...]

When is it okay to work for free?

Success from the Nest has a post about “When is it okay to work for free…?”. It is about setting up your own rules for when it is OK to work for free.
Remember it’s up to you to determine your value. How you approach your work is going to set the standard for the work [...]

Design Inspiration: 56 Most Creative Logos

I found the Logo Design Blog while browsing MyBlogLog. Logos are interesting and I found a post titled Design Inspiration: 56 Most Creative Logos. The logos shown, with links to the companies, are a mix of unknown (at least to me) and well known logos.
Firefox is there, I like the fox and the globe. Rollyo [...]

Twitter

I have joined Twitter but can not really make up my mind about the service. Twitter is a kind of micro-blog, each message is maximum 140 characters. You can follow what your friends at Twitter post about and it is a quick and easy way to communicate.
Jason Alba has a post titled Twitter – Effective [...]

The 10/20/30 Rule of PowerPoint

Guy Kawasaki has a very interesting post about The 10/20/30 Rule of PowerPoint. The rule says that a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.
Guy writes that this rule is applicable for any presentation to reach agreement: for example, raising capital, making [...]

The Brand Called You

Fast Company has an interesting article titled The Brand Called You. It is some years old but still valid. Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.
The article covers these:
+ What [...]

LinkedIn Profile Extreme Makeover

Guy Kawasaki has a very interesting post about his LinkedIn Profile Extreme Makeover. There is an image of his profile before with great comments on what ought to be changed and added. Many of us (me included) can learn from this and make our networking profiles much better.
The comments Guy makes are valid in all [...]

Your Business Card Says a Lot About You

Your Business Card Says a Lot About You – How Does Yours Rate? is a useful page. There are ten criteria to help you rate your own (as well as others) business card and see how the card score.
The ten criteria are:

The weight of the card stock feels substantial and isn’t flimsy.
The company name or [...]

Keep your enemies close, but customers even closer

Keep your enemies close, but customers even closer is a really interesting article at Observer. The article starts like this:
Despite what they say – and often even think – many, perhaps most, companies are surreptitiously at war with their customers. Through nuisance games, dirty tricks and small print they take every opportunity to extract more [...]