Tag Archives: Marketing

Guy Kawasaki

Posted on November 8, 2006 by bengt

Guy Kawasaki is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. I like his definition: Blogger. n. Someone with nothing to … Continue reading →

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Micro Persuasion

Posted on November 8, 2006 by bengt

Micro Persuasion is a blog where Steve Rubel explores how social media is transforming marketing, media and public relations.

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Seth’s Blog

Posted on November 8, 2006 by bengt

Seth’s Blog is written by Seth Godin, is a bestselling author, entrepreneur and agent of change.

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Elevator pitch – Networking pitch

Posted on October 21, 2006 by bengt

It is often called an elevator pitch but is just as useful as your introduction to people you meet at networking events. There are different views on how long the pitch shall be, 15-30 seconds or up to a minute. … Continue reading →

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The Long Tail

Posted on August 13, 2006 by bengt

Chris Anderson, Editor-in-Chief of Wired, says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto at ChangeThis to find out how unlimited shelf space and … Continue reading →

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25 Ways to Distinguish Yourself

Posted on August 13, 2006 by bengt

Rajesh Setty writes in a manifesto at ChangeThis that “being part of the commodity crowd erodes your value.” You need to rise above the crowd by following Setty’s 25 ways. In his blog are many more ways, current number is … Continue reading →

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